It wasn’t a campaign event, but this year’s Daytona 500 race had many of the trappings of a MAGA rally with spectators in red hats, waving American flags, and holding Trump signs inside and outside the Daytona International Speedway.

President Donald Trump’s reelection machine took full advantage of the millions of NASCAR eyeballs watching on race day by airing an ad on Fox and flying a bright red “KEEP AMERICA GREAT!” banner near the track. Fox carried the event live on television, and Fox News commentator and Trump stalwart Judge Jeanine Pirro, Donald Trump Jr. and girlfriend Kimberly Guilfoyle watched from a VIP section of the track.

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