The empire begins with a brothel. It stands, sturdy and square, at the heart of a gold-rush boomtown in northwest British Columbia, a monument to careful branding. The windows of the Arctic Restaurant have no signs offering access to prostitutes—even in a lawless Yukon outpost in 1899, decorum rules out such truth in advertising—but Friedrich Trump knows his clientele.
Curtained-off “private boxes” line the wall opposite the bar, inside of which are beds, and women, and scales to weigh gold powder, the preferred method of payment for services rendered. Word of the restaurant’s off-menu accommodations spreads fast. “Respectable women” are advised by The Yukon Sun to avoid the place, as they are “liable to hear that which would be repugnant to their feelings.” But among lonely prospectors, the Arctic is a hit. Before long, Friedrich is boasting, with a hereditary penchant for hyperbole, that his establishment serves more than 3,000 meals a day.