As we look back at the twin massacres in El Paso and Dayton with fear, crushing sadness and mind-blowing frustration due to the helplessness of it all, including the usual political cowardice, a clear majority of Americans continue to support reasonable and obvious regulations to limit the supply of these deadly retail products. 

But what about the demand? What about the uniquely American compulsion to own unnecessarily powerful firearms – specifically, the family of military-cosplay ARs and other semi-automatic weapons, not to mention their myriad accessories designed to augment their killing power? It seems as though simply limiting the supply will unintentionally spike demand. Knowing this, there has to be a concurrent national effort to address the demand side of this deadly equation.  Read the rest of Bob Cesca’s piece at Salon.